网络交易中假冒伪劣问题探究

摘  要

当前市场秩序混乱，假冒伪劣商品盛行，已成为影响企业正常生产、销售，困扰人民生活消费，阻碍国民经济健康发展的突出问题。因而对假冒伪劣商品现象出现的成因及治理对策进行研究可以维持正常的市场秩序，净化国内市场，保护消费者和合法企业的权利，同时维护了中国的国际形象，吸引国际投资。一个文明、健康、和谐和有序的市场环境，必将有力的推动我国的市场经济建设。本文共分为七大部分，第一部分是对课题的背景与意义进行明确，并总结了前人的研究成果，第二部分对课题的相关理论知识进行疏通，第三部分分析了我国假冒伪劣商品的现状和危害，第四部分，对我国假冒伪劣商品现象横行的原因进行分析，第五部分是对国外及台湾假冒伪劣产品治理的经验借鉴，第六部分，案例分析，借鉴三鹿奶粉事件分析其事件成因，最后在此基础上，提出了我国治理假冒伪劣商品的对策措施。

关键词：假冒伪劣商品；企业；执法

 Abstract

     The current market disorder, fake commodities have become popular, influencing the normal production and sales enterprise, disturb people's living consumption, prominent problems hindering the healthy development of the national economy. Thus the phenomenon of fake and shoddy goods the causes and countermeasures study can maintain the normal market order, purify the domestic market, to protect consumers and legitimate enterprise rights while maintaining the international image of China, attracting international investment. A civilized, healthy, harmonious and orderly market environment, will be a strong impetus to the construction of China's market economy. This paper is divided into seven parts. The first part is the background and significance of the subject clearly, and summarizes the results of previous studies, the second part on the subject of the relevant theoretical knowledge to clear, the third part analysis the current situation and harm of the fake and shoddy goods, the four points, to analyze the reasons for the rampant fake and Shoddy Commodity phenomenon in China. The fifth part is on the foreign and Taiwan fake and shoddy product management experience, the sixth part, case analysis, learn from Sanlu milk powder incident, the analysis of the causes of the incident, finally, on the basis of the above, and puts forward the Countermeasures of China's management of fake and shoddy goods.

 

Key words: fake and inferior commodities; enterprises; law enforcemen

目  录

摘要 I

一、绪论 2

二、我国假冒伪劣商品现象概述 4

（一）我国假冒伪劣商品现象的现状 4

（二）我国制售假冒伪劣商品的特点 4

（三）我国假冒伪劣商品现象带来的影响和危害 4

1、对国民经济的影响4

2、 对企业的影响4

3、 给消费者带来的损害4

三、我国假冒伪劣商品现象横行的原因分析 5

（一）从生产者的角度进行分析 5

（二）从消费者的角度进行分析 5

（三）从执法者角度进行分析 5

四、假冒伪劣产品的治理 6

（一）  建立声誉的机制来对厂商行为进行激励和约束

1、 利用声誉的积极影响来激励企业8

  2、  利用声誉机制约束企业行为8

  （二） 对消费者购假行为进行的约束和治理8

  （三）加强执法队伍建设8

五、结束语9

参考文献 10

致谢 11